BIOMETRIC EQUIPMENT
Eye tracking
Eye tracking refers to the process of measuring where we look, also known as the point where our eyes are fixed. These measurements are carried out by an eye tracker, which records the position of the eyes and the movements they make.
Galvanic Bracelet
This tool is responsible for measuring emotional arousal and stress through changes in the conductivity of the skin. There are certain types of emotions such as fear or sexual attraction that determine changes in the electrical resistance of the skin. This phenomenon is known as the galvanic response of the dermis and it is a good measure to establish the level of emotional activation experienced by the subjects undergoing study.
Electroencephalogram
The electroencephalogram is a study of brain function that collects the electrical activity of the brain at baseline and with activation methods, such as hyperventilation and photo stimulation. It is also convenient to record during sleep. The electrical signal collected is amplified and represented in the form of lines, interpreting the activity of different brain areas over time.
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